Read our Statistics and user tracking of how we were doing against Facebook at the time. We were killing it basically, in a good way!
http://www.oualumni.org/images/sin_report.pdf
and this:
http://www.oualumni.org/images/article.pdf - be sure to scroll all the way through the document.
I am going to tell a story here about how the University of Oklahoma once had one of the most amazing dot com entrepreneurial teams in the country and they didn't understand how big it could have become. That is fine, what's done is done, we had an amazing time at the Sooner Information Network and SINAPSE project. We had 15 colleges and universities using our open source software.